Partner Aliza Karetnick was quoted in a Beauty Independent article about a controversy in which Mielle Organics founder Monique Rodriguez accused a content creator of spreading misinformation about one of the company’s products. Aliza explained that creators can end up in legal trouble if they intentionally spread misinformation.
“Not only might it cause regulatory scrutiny, particularly if the influencer does not disclose its connection to the sponsoring brand, but both the influencer and the influencer’s sponsor could be held liable for violations of federal statutory law such as the Lanham Act and common laws such as libel, tortious interference and unfair competition,” Aliza said.