Ksenia Andreeva

Based in the UAE office, Ksenia helps companies working in the MENA region evaluate the risks and opportunities related to the use of transformational technologies, the implementation of innovative technology and digitalization strategies, and new business-driving trends such as data monetization and artificial intelligence. She represents companies in the software development, media and entertainment, consumer products, manufacturing, transportation, financial services, and ecommerce industries.

As a registered trademark attorney, Ksenia also helps clients with overall IP protection and brand-building strategies, including registration, maintenance, and policing of their trademark and copyright portfolios.

As a complement to her transactional practice, Ksenia advises clients on data protection compliance issues, including with respect to the EU’s General Data Protection Regulation (GDPR) and privacy laws in the Middle East. Ksenia is certified by the International Association of Privacy Professionals (IAPP) as a Certified Information Privacy Professional/European Union (CIPP/E) and a Certified Information Privacy Manager (CIPM). She routinely advises clients regarding the establishment of privacy programs, procedures, and policies as well as regarding privacy compliance in terms of collection, use, transfer, and security of data, including in online, Internet of Things (IoT), and cross-border arrangements. Ksenia also co-hosts a podcast that explores both existing and emerging security and privacy risks and shares guidance, tips, and news in sphere of data protection.

• Represented a MENA-based airline in the procurement of acquiring and payment orchestration services from several world-leading providers of payment-processing technologies
• Advised an American multinational technology company, engaged in ecommerce, cloud computing, and online advertising, on a wide range of privacy matters in the UAE and Saudi Arabia
• Advised a leading US-based pharmaceutical company on protection of trademarks, copyrights, and know-how in the MENA region
• Represented a global travel technology company in the distribution of its solutions for the reservation system and arrangements with the online travel agencies in Bahrain
• Advised the world leader in music-based entertainment in a complex acquisition of assets, consisting of music and video recordings of folk artists that create music in Qawwali and Punjabi bhangra genres, for their future distribution in the MENA region and India
• Advised an international real estate developer on the establishment of its presence in the UAE and a complex trademark and know-how arrangement with a leading Italian design firm
• Advised one of the largest American information technology companies on the application data privacy laws in relation to its products available across several GCC countries as well as on integration and alignment of the local requirements with the global privacy compliance program
• Advised a global life sciences company on the establishment of a data hub in one of the GCC countries as well as on handling and exporting of patients’ data from Lebanon and the UAE to the United States
• Advised a luxury fashion brand on strategy for the protection of its trademarks and trade dress as a part of its market entry strategy into the UAE
• Advised a leading potash fertilizer producer and exporter on a complex arrangement and technology sharing in relation to the distribution of phosphates in Mozambique