With media rights, sponsorships, and retail strategies evolving at breakneck speed, yesterday’s playbook can quickly become obsolete. Morgan Lewis doesn’t just keep pace—we believe in crafting legal solutions that position our clients to win on and off the field.
Solidifying Business Relationships
Well-designed contracts form the bedrock of success for sports media, sponsors, and retailers. We structure deals that focus on achieving client objectives in alignment with regulatory frameworks. Our services include:
- Negotiating and closing sponsorship contracts, media rights agreements, and player endorsement deals
- Securing event licenses and negotiating and closing venue agreements
- Developing merchandising and licensing arrangements for branded products
- Understanding the legalities of the unique issues associated with women’s sports
Market Advantage
As brand value continues to surpass traditional revenue streams, protecting intellectual property is more important than ever. We deliver extensive IP counsel focused on the distinct attributes of the sports industry, including across the expanding world of women’s sports, such as:
- Trademark registration and copyright protection for sports brands and media content
- Licensing agreements for merchandise and promotional activities
- Strategies designed to combat counterfeiting and the unauthorized use of protected materials
Understanding the Regulatory Playbook
The sports industry faces a barrage of changing regulations ranging from labor laws to anti-doping measures. We help clients maintain compliance while pursuing their business goals. Our team advises on:
- Employment contracts and workplace policies for sports organizations
- Adherence to sports governance bodies and betting regulations
- Name, image, and likeness (NIL) policies in collegiate athletics
We are vigilant in monitoring regulatory shifts to proactively help clients sidestep regulatory pitfalls while seizing opportunities across a changing legal landscape.