Outside Publication

No ‘Easy’ Win for easyGroup in Trademark Dispute with Fundraising Platform, World Trademark Review

October 02, 2024

Companies should assess the likelihood of confusion and the distinctiveness of trademark use when contemplating infringement claims regardless of a trademark’s strong reputation. It’s important that companies proactively protect trademarks and address potential infringements promptly to prevent weakening their legal stance as evidenced by easyGroup’s delayed response, which is adversely affecting its case, advises Morgan Lewis partner Nick Bolter and associate Martin Whittle in a World Trademark Review article.

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