The 2026 Men’s World Cup is expected to draw in a substantial cross-border workforce, meaning participating employers should prepare ahead of time if they want to successfully navigate this global event--including with respect to labor-management, immigration, workforce, and other challenges across multiple jurisdictions.
The 2026 Men’s World Cup, hosted jointly by the United States, Canada, and Mexico, promises to be a spectacular and unprecedented event, involving the movement of thousands of people across borders in the run-up to and during the games. FIFA’s recently released tournament schedule—beginning June 11, 2026 in Mexico City and closing July 19, 2026 in New Jersey, with matches taking place in cities as diverse as Dallas, Guadalajara, Los Angeles, Toronto, and Vancouver—reinforces the vastness and complexities of the event.
Companies participating in the festivities—whether as sponsors, vendors, or event organizers—should be proactive in preparing to navigate the many business and legal considerations surrounding the event.
Planning for the World Cup not only comes amid a rise in labor and social activism and growing support for unions; it is happening in the wake of FIFA’s focus on legacy and responsibility. This has necessitated host city candidates to formulate human rights strategies that align with international standards.
Many host city bidders touted strong relationships with local labor unions and strong labor protections in the form of binding municipal ordinances and resolutions outlining labor rights and protections. For instance, Philadelphia—home to six matches—communicated a commitment to establish project labor agreements with unions for the run of the event, which would guarantee living wages, safe working conditions, and expedited dispute resolution processes. Unions have signaled expectations to be involved and engaged as important stakeholders in event planning and event execution.
Against this backdrop, companies should strongly consider the following actions:
In the lead-up to the World Cup, companies must adopt a strategic and detailed approach to immigration planning. The scale and complexity of the event require advance preparation to navigate the myriad of immigration requirements in all three host countries. The US, Canada, and Mexico each have different procedures that promote the movement of not just athletes, teams, and delegations, but also media, event planners, support staff, sponsors, agents, and others tied to the event.
The US has an array of visa types, including those for representatives of foreign media, or O-1A visas for persons with “extraordinary ability in the sciences, arts, education, business or athletics.” Like the US, Canada has streams available to members of media and events teams. Meanwhile, Mexico does not have a separate visa category for athletes or media and allows travelers with citizenship from the US, Canada, Australia, Japan, the United Kingdom, and Schengen-area countries—or those who hold valid visas or permanent residence in these countries—to enter as business visitors as long as their stay does not exceed 180 days.
Planning is a necessity. Companies should establish clear protocols for securing the appropriate visas for their employees, contractors, and other personnel well in advance of the World Cup, as well as crisis management strategies in case of last-minute challenges to visa holders.
Companies may be thinking of ramping up hiring in or near host cities, expanding their remote workforce to provide support for the event, or moving employees across the US or into Canada or Mexico. Spanning three countries, the event presents a unique challenge for companies in terms of managing a multijurisdictional workforce. This is particularly true in the US, which has a patchwork of increasingly complex federal, state, and local employment laws.
For instance, the US has seen an uptick in pay transparency laws requiring employers to include certain information in job postings, such as the projected pay scale of a role or a description of benefits and total compensation. This trend is expected to continue, making it crucial for companies to track developments to remain in compliance. When hiring for the World Cup, companies may want to decide if it is easier to include this type of pay transparency information in all job postings rather than on a jurisdiction-by-jurisdiction basis.
Additionally, an increasing number of cities, including host cities Los Angeles, Philadelphia, San Francisco, and Seattle, have predictive scheduling laws that require certain employers to provide advance notice of schedules and schedule changes. The types of businesses covered by these laws vary by jurisdiction.
Companies should also be aware that engaging independent contractors is not without risk. The US Department of Labor (DOL) recently released its final rule on independent contractor classification, which reinforces that DOL is paying attention to misclassification of independent contractors. Many states have their own independent contractor tests (occasionally different tests within the same state, depending on the law at issue), some of which are more employee friendly. There are many situations where it is appropriate for a company to use independent contractors, but they should be cautious and make sure it is truly an independent contractor relationship.
Companies thinking of moving employees across the border should be aware that Canadian provinces may consider foreign nationals under the protection of applicable provincial employment laws. The same could be true in Mexico, depending on the type of work and how long an employee will be in the country, among other factors.
Establishing a comprehensive understanding of local employment laws, including variations in leave entitlements and pay transparency requirements, is essential to avoid legal pitfalls. Companies also must be aware of the discrepancies between jurisdictions. What may be acceptable in one host city might be subject to legal scrutiny in another.
Adopting a proactive and adaptive approach to compliance is crucial to ensure that policies and practices align with the unique legal landscapes in each location. Consulting with trusted legal counsel is key to staying in compliance across jurisdictions.
As companies gear up for the 2026 Men’s World Cup, proactive planning, meticulous compliance with local regulations, and strategic engagement with legal experts will be essential components of a successful strategy. In the midst of the excitement and anticipation surrounding this global event, businesses must remain vigilant and adaptable.
By addressing head-on the challenges presented by heightened labor-management concerns, complex immigration rules, and a multijurisdictional workforce, companies can not only ensure a seamless and successful participation in the World Cup but also leave a positive legacy in the host countries and emerge champions in their own right.
If you’re interested in labor, employment, and immigration considerations, as part of our Planning for the 2026 World Cup webinar series, we invite you to subscribe to our publications to receive updates on trends, legal developments, and other relevant areas.
If you have any questions or would like more information on the issues discussed in this Insight, please contact any of the following: