Partner Rachel Raphael provided her thoughts to HBW Insight on what lies ahead for the beauty industry in 2025. Rachel declared that “2025 will be the year of wellness and sustainability.”
“Despite the popularity of ‘green’ and ‘clean’ beauty, these industry buzzwords remain largely undefined. This means that consumers and companies do not necessarily see eye to eye, making wellness and sustainability claims attractive targets for consumer-driven false advertising litigation. So long as there is ambiguity around the meaning of these terms, we can expect this scrutiny to endure,” Rachel told the publication.
Read the full HBW Insight article >>
This article originally appeared on HBW Insight >>