An important component of US consumer protection law includes the regulation of endorsements, a form of advertising where someone other than the seller of a product or service—such as an athlete, a celebrity, or an influencer—is compensated to promote that product or service.
In this episode, Our Curious Amalgam co-hosts Alicia Downey and Matt Reynolds talk to associate Caiti Zeytoonian about the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which were significantly updated in June 2023 to reflect the rising power and ubiquity of social media influencers. Caiti discusses how the new guidance is making a difference in the rapidly evolving world of online endorsements.