Caitlin Zeytoonian

Caiti advises and represents clients across industries, including apparel, automotive, consumer products, ecommerce, manufacturing, retail, and technology. In addition to defending clients in antitrust and consumer protection investigations and representing clients in high-stakes antitrust and consumer protection litigation matters, Caiti specializes in proactive compliance and risk mitigation counseling. She counsels clients on a broad range of issues, including advertising and marketing (print advertising as well as telemarketing, email marketing, and social media/influencer marketing), promotional activities (sweepstakes and contests), consumer data use and collection, product distribution/development, and merger-related conduct. She recognizes that every company faces unique risks and challenges, and she enjoys working with clients to develop tailored and practical solutions, compliance practices, and risk mitigation strategies. Caiti brings her deep knowledge of antitrust and consumer protection, breadth of experience, and counseling and compliance capabilities to her everyday practice. She helps her clients comply with a broad range of federal and state laws, regulations, rules, and standards, including:

• The Clayton Act, the FTC Act, the Robinson-Patman Act, and the Sherman Act
• The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act), the Restore Online Shopper’s Confidence Act (ROSCA), the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule (TSR), and state anti-spam and telemarketing laws
• The Magnuson-Moss Warranty Act (MMWA), the Song-Beverly Consumer Warranty Act, and state lemon and warranty laws
• Truth-in-advertising principles and related advertising laws in connection with “green” marketing, influencer and social media marketing, “Made in USA” marketing, and other forms of advertising
• State unfair and deceptive trade acts and practices (UDAP) statutes

Prior to joining Morgan Lewis, Caiti was an associate at a global law firm. She was recently recognized as a top lawyer in Antitrust by Boston Magazine.