Law.com quoted partner Josh Dalton in an article about proactive brand defense and trademark protection in the digital age, highlighting how quickly reputational damage can occur through social media and viral content.
Josh advises companies to be proactive in trademark enforcement, emphasizing that "trademarks are a proxy" for goodwill and reputation, and that in today's digital world, even small, seemingly unrelated infringements can go viral and cause significant damage. He stresses the importance of a "what if" approach to assessing risks, as "you can't just look the other way" anymore.