Partner Rachel Raphael and associate Elizabeth Bresnahan co-authored an article for HBW Insight discussing common mistakes beauty companies make in social media marketing and proactive steps they can take to reduce litigation risk.
The authors provide an overview of the regulatory landscape impacting social media advertising, including Section 5 of the Federal Trade Commission (FTC) Act, the Guides Concerning the Use of Endorsements and Testimonials, and the FTC’s Trade Regulation Rule on the Use of Consumer Reviews and Testimonials. The article concludes with best practices and other key considerations for beauty companies advertising on social media.
Read the full HBW Insight article >>
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