The Federal Trade Commission (FTC) on September 25, 2024 announced Operation AI Comply. The initiative is a response to potential misuse of artificial intelligence (AI) for “deceptive or unfair conduct that harms consumers” and represents the latest in a series of actions taken by the FTC in this space. The enforcement actions target false claims and representations by services providers, and touch upon the use of generative AI tools for competition. The FTC described these cases as “just the latest” in its “ongoing work to combat AI-related issues in the marketplace from every angle.”
Read further details and takeaways in this LawFlash by Alice Hrdy, John Ceccio, and Caitlin Zeytoonian.