New York recently passed a law that, effective immediately, allows student athletes at colleges within the state to receive compensation for their name, image, and likeness (NIL) being used to endorse products and services, without the risk of losing their scholarships or eligibility to participate in their sports. In this LawFlash, partners Leni Battaglia and David McManus and associate Celina Antonellis discuss what the new law does and its implications. Businesses interested in signing NIL deals and colleges alike should review the New York law to ensure that potential NIL deals are compliant, while also remaining cognizant of similar legislation at state and federal levels.