Please join us for the next installment of the Morgan Lewis Automotive Hour Webinar series, focused on AI and the automotive sector.
Key Takeaways
- Artificial intelligence (AI) has been a feature of the automotive industry for years, extending across the entire manufacturing and production lifecycle. AI is being employed by auto manufacturers in design innovation, supply chain management, production, and post-production processes. This integration enhances efficiency and effectiveness throughout the automotive value chain.
- The impact of AI can be seen in the advancement of such tools as driver assist, autonomous driving, and driver risk assessment and monitoring. These advancements have not only transformed the driving experience but are also influencing the insurance and auto rental industries by providing a host of new analysis and reporting on everything from driving habits to traffic patterns.
- Newer generative AI (GAI) platforms will allow the auto industry to make the most of the data it collects from customers and its own operations, leading to improved customer experience and more efficient production processes. GAI can assist with the development of new vehicle designs, plant and supply chain optimization, predictive maintenance scheduling, and more. It also has the potential to improve the dealership experience through more targeted customer messaging and customer support.
- When incorporating AI into the auto manufacturing and production process, one must be aware that AI still comes with inherent risks, including biases that must be understood and checked. The regulatory environment around AI is also rapidly evolving, so staying abreast of these developments will be key to implementing best practices and avoiding legal liability.